Every marketer has been told about the 5 Ps of marketing- Product, Pricing, Promotion, Place and People. There was a time when ticking these 5 boxes meant a successful marketing formula. Times have changed and
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Blog
The Scourge of Consumerism
Sir David Attenborough is probably the best known environmentalist in the world. He is 94 years old and recently made his debut on Instagram and promptly entered the Guinness Book of World Records with the
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Positive Emotions
In 2006, Rhonda Byrne wrote a book called “The Secret”. I do not know of too many books which have polarized the readers into two extreme groups of either “Love it” or “Hate it”. In
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25 life lessons I wish I knew when I was 25 – Robin Sharma
That most of the things we worry about never come to pass. That life has an intelligence we cannot understand yet everything happens for our best. That sunrises and star showers are more valuable than
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The Importance of Customer Service
The business landscape is brutally competitive today. For anything we need there is a wide array of choice and options available. Deciding which one to choose is often a dilemma. Let us look around; If
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The Pursuit of Passion
A life spent without pursuing one’s passion is a life wasted. Passion is the spice of life. It is the elixir that gives meaning to our purpose in life. Life’s holy grail is to discover
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Leadership and Decision Making
If you google leadership you will get 2.6 billion links on the subject and Amazon showed me 9000 books on Leadership. It is a vast subject on which volumes have been written. It would obviously
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Viral Pandemics
Recently I was watching Hard Talk on BBC where Stephen Sackur interviewed the epidemiologist Dr. Ian Lipkin who was the scientific advisor of the 2011 movie Contagion. Though I have personally not seen the movie,
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Making Home Ownership Viable Part 2
In Part 1 of this article I deliberated on the overall state of our housing industry and the fact that we are not extracting the full potential of this sector. Our housing industry can make
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Making Home Ownership Viable Part 1
Home ownership is an instinctive human need and will remain the cherished dream of most Bangladeshis. Unfortunately, cherished dreams are not enough to sell homes. Home ownership and the investment in real estate has to
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